On August 20, 2012, one of the largest product launches across Canada took place. Ultima Foods, the yogurt experts, revealed their own national brand, iogo, the new way to say yogurt! The Yogurt is Made in Canada by Canadians and for Canadians! So keep your eyes out in the dairy aisles.
I photographed a few events surrounding the launch of the product last month, and this event was definitely the highlight – 60 local flashmob dancers, entertained Torontonians as they appeared in spontaneous parts of the city, beginning at Yonge and Dundas Square, all a part of the iogo experience!