IIFA AWARDS

IIFA Awards

Shooting the IIFA awards was “entertaining” in more ways than one!

India Cinema is BIG, and I was reminded of that this past weekend. Five years ago, I spent 6 weeks in India and showcased my artwork at the National Film Board, I titled the exhibit “Love to Hate to Hate to Love”… because it is how I felt in India. Cornershop’s song, “A Brimful of Asha,”  eludes to this feeling of “Love to Hate.” The lyrics of this song evoke not only the complexities of Bollywood cinema but also the complicated politics of diasporic cultural production. Touching on themes such as longing and loss, identity, the homeland…they do so, with much respect for “us” South Asians. Now I could say much more about Indian Cinema, but I will leave that to Cornershop, they really do say it best!

There’s dancing,

Behind movie scenes

behind the movie scenes

Sadi Rani

She’s the one that keeps the dream alive

from the morning

past the evening

to the end of the night

Brimful of Asha on the 45

Well it’s a brimful of Asha on the 45

And singing

illuminate the main streets

And the cinema aisles

We don’t care bout no

Government warnings,

’bout their promotion of a simpler life

And the dams they’re building

Brimful of Asha on the 45

Everybody needs a bosom for a pillow

Everybody needs a bosom

Mine’s on the RPM

– “Brimful of Asha” by Cornershop

Brimful of Asha


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